The
idea to adopt e-learning as an effective corporate training strategy is not
new. The transformation from information delivery to just-in-time learning began
to take place within few schools. Later, organizations started using e-learning
to train their workforce, followed by the deployment of robust Learning
Management Systems to cater to customized training needs. By leveraging
investments in modern technologies, enterprises are taking e-learning to the
next level- generating more revenues and going beyond traditional reach. This concept
is known as extended enterprise that showcase the relation between external and
internal employees, with some sense of competitiveness.
The
extended enterprise uses the most valuable content, seeks support of
distribution technology and adopts a focused marketing strategy to extend the
organizational reach, revenue and success.
- · Reach- It imparts an opportunity for organizations to reach an extensive network of learners.
- · Revenue- E-learning extended enterprise helps to generate maximum revenues by reselling the courses beyond existing learners.
- · Success- Organizations build a strong network to share its mission and values, thereby boosting its reputation in the market and chances to attain success.
Building a Successful Extended
Enterprise
The
term extended enterprise in e-learning signifies that the organization can
deliver custom e-learning courses through external distribution channels. These
channels can comprise of partners, distributors, resellers, affiliates and
more. An LMS for extended enterprise requires more than robust technology to
boost the business growth:
- · Identify the distribution channel
Mostly,
digital learning programs begin as a member-focused internal training sessions,
with the potential to access courses for non-member learners as well. A
proficient channel expert can identify this network of potential learners. Once
done, organizations can reach out to them through partners or other resellers
that would benefit them.
- · Develop an adoption model
The initial
step is to develop a business model to incentivize external partners. For distributors,
they design optimum quality course which can be delivered at the moment of
need. The second step is to market the course, by leveraging existing materials
such as collaterals, web content and emails to make their investment time
shorter.
- · Embed technology to make it easy
Technology
for the extended workforce should also support distribution, helping the
enterprise flawlessly move courses through distributors and partners. Sophisticated
analytic and reporting tools enable organizations to track course delivery in
real time.