Wednesday 5 December 2018

Utilizing Mobile Learning Apps in Retail Sector: Is Your Workforce Trained & Efficient?

Today, mobile applications are everywhere and in every sector. Also, millennials are using more smartphones and tablets which have become a significant part of their lives. If you want to stay connected and updated in this tech-savvy world, it is crucial to adopt the latest mobile trends. The retail industry is one of the prominent sectors which involves complex processes to manage products and services. With increasing mobile learning app development, retail industry is changing the whole scenario of training its sales personnel. It has become possible to effectively manage and communicate with customers spread across diverse demographics, thereby affecting the bottom line.


Retail industry has emerged as one of the dynamically improving sectors in the global marketplace. According to Forbes, 2018 has proved to be the year of innovation and integration, providing a better customer service experience. [Source: https://www.forbes.com/sites/walterloeb/2017/12/29/retail-trends-for-2018/#6864da374eca]. When it comes to training at the workplace, retail organizations face different challenges such as huge employee turnover, seasonal employees, globally dispersed audiences, changing customer expectation and much more. Some of the incredible benefits of mobile learning apps for retail workforce training are discussed as follows:

Better marketing strategy

Undoubtedly, product marketing has become an easier task for the retail employees with the deployment of personalized mobile learning apps. The seamless integration of different mobile apps with social media platforms such as Twitter, Facebook, etc. provide flexible ways of marketing new products and improving the brand presence on a global scale.

Optimal customer engagement 

The major issue with the retail sector is to build customer engagement and loyalty. Therefore, companies design game-based mobile apps to cater to the customized learning needs of sales employees. Rewards and badges included in the training program, motivates the workforce to access more courses, retain knowledge for long and perform better.

Effective onboarding program

An engaging employee onboarding program helps to boost the overall workplace productivity. Several retail companies are leveraging mobile apps to train new hires about the company’s policies, industry-specific compliances and more. Mobile-based induction programs can be created to boost the overall accessibility of training courses for the employees – who can utilize their time learning even on the go.

A robust mobile learning app helps the retail industry train their modern workforce in a well-structured way. The ever-changing training needs in this sector are associated with compliance training, sales training, managing custom training programs, onboarding and others. So, no matter which domain it is- general merchandise, food, apparels, convenience and more, every retail company focuses on meeting customer demands by adopting an effective mobile-driven learning approach.

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