Yes, LMS integrations as well as chatbot development takes time, money, and resources. Add the challenge of keeping an empathetic and human feel while developing futuristic chatbots for Pharma, and you have the beginnings of a migraine. Good thing then that you are from Pharma and GCube has the answers for seamless integration while staying compliant on regulations.
Challenges in the life of an MR
Medical representatives are the face of a Pharma company and as you know their role is quite challenging. They have to be well versed with medical terms, practices, pharmaceutical data, and have to be able to hold their own when in conversation with trained doctors, who could ask questions at any time of day or night. Phew! Talk about stress.
With 200+ ongoing projects GCube was given the task of alleviating the challenges faced by MRs by combining their state-of-the-art Learning Management Systems and chatbot capabilities. Our learning experts with 20+ years of experience got down to analyzing individual challenges and successfully addressed them to help a large Pharma company arm their MRs –
- launch new products in the market
- achieve sales targets
- provide answers to doctors
- collect market feedback
- represent their company
- keep meticulous records
Chatbots integrated with GCube’s Pharma LMS are a game changer in the industry.
According to a report by Cognizant, the global chatbot market is expected to reach USD$1.3 billion by 2025, growing at a CAGR of 24%. Having done extensive research into the real-time challenges faced by MRs and keeping in mind these stats, GCube identified and implemented all the elements an effective LMS requires, especially when it comes to integrating with a chatbot or virtual assistant, which can increase an MRs efficiency manifold.
LMS & Chatbot integration for basic problem solving
An LMS should have sessions for objection handling and problem solving that include simulations created from real life objections and problems faced by other MRs. In the field an MR should be able to look up a certain objection or problem through the chatbot phone app and get the ideal responses and information to overcome these objections.
Chatbot integration for asking-a-mentor on the go
Somethings are difficult to explain to a BOT but an experienced MR can make better sense of the information a chatbot is providing. A good LMS allows for the mapping of MRs to mentors, and an MR in the field should be able to reach out to their designated mentor, to ask a more complex question and the mentor is able to use the information in the LMS that the chatbot is providing to explain to the field MR how to address the more complex questions.
Peer-to-peer chat on experiential queries with gamification
The process where a chatbot flow is created to ask peers a question when the bot doesn’t understand a question or can’t answer the query has seen a lot of success. Gamifying this process to have peers earn points with a value attached, for responding to these queries is a sure-shot way to ensure the MR asking the question gets quick and effective responses from his/her peers.
Information from the classroom, available outside the classroom
There is too much information and jargon related to chemicals, salts, compositions, side-effects, studies, and their results, that a MR needs to remember. It is asking for a lot and so having a virtual assistant that brings information from the LMS to them while they are in the field or preparing for a visit with a doctor.
Medical Representatives (MR) are finding chatbots integrated with their LMS to be great partners to help overcome the challenges they face every day and deliver better results for their companies. If you have been pondering the value of incorporating chatbots for your organization, this is the right time to take affirmative action. At GCube, we have 20 years of experience and 100+ industry awards in learning technologies; and would love to share more information with you around our LMS and chatbot integrations. Please do write to us.
No comments:
Post a Comment