The idea to adopt e-learning as an effective corporate training strategy is not new. The transformation from information delivery to just-in-time learning began to take place within few schools. Later, organizations started using e-learning to train their workforce, followed by the deployment of robust Learning Management Systems to cater to customized training needs. By leveraging investments in modern technologies, enterprises are taking e-learning to the next level- generating more revenues and going beyond traditional reach. This concept is known as extended enterprise that showcase the relation between external and internal employees, with some sense of competitiveness.
The extended enterprise uses the most valuable content, seeks support of distribution technology and adopts a focused marketing strategy to extend the organizational reach, revenue and success.
- · Reach- It imparts an opportunity for organizations to reach an extensive network of learners.
- · Revenue- E-learning extended enterprise helps to generate maximum revenues by reselling the courses beyond existing learners.
- · Success- Organizations build a strong network to share its mission and values, thereby boosting its reputation in the market and chances to attain success.
Building a Successful Extended Enterprise
The term extended enterprise in e-learning signifies that the organization can deliver custom e-learning courses through external distribution channels. These channels can comprise of partners, distributors, resellers, affiliates and more. An LMS for extended enterprise requires more than robust technology to boost the business growth:
- · Identify the distribution channel
Mostly, digital learning programs begin as a member-focused internal training sessions, with the potential to access courses for non-member learners as well. A proficient channel expert can identify this network of potential learners. Once done, organizations can reach out to them through partners or other resellers that would benefit them.
- · Develop an adoption model
The initial step is to develop a business model to incentivize external partners. For distributors, they design optimum quality course which can be delivered at the moment of need. The second step is to market the course, by leveraging existing materials such as collaterals, web content and emails to make their investment time shorter.
- · Embed technology to make it easy
Technology for the extended workforce should also support distribution, helping the enterprise flawlessly move courses through distributors and partners. Sophisticated analytic and reporting tools enable organizations to track course delivery in real time.